BRAND & APPAREL

A whole brand and its first collection, launched on the same day.

Suffer Well Endurance Co.

Suffer Well Endurance Co.

Suffer Well Endurance Co.

Full brand identity and a first apparel collection for a Christian endurance brand.

CLIENT

Suffer Well Endurance Co.

SERVICES

Brand Identity, Apparel Design, Cut & Sew Production

YEAR

2026

2026

Suffer Well Endurance Co jackets at a night run
Suffer Well Endurance Co jackets at a night run

The brief.

Suffer Well Endurance Co. is a Christian athleticwear brand, and they came to us to build it from the ground up. They needed a full brand and visual identity plus a first apparel collection, all ready to launch together.

Our approach.

We created the complete brand guide and designed a custom cut-and-sew collection for their first drop. Tees, hats, hoodies, and windbreakers, all delivered as one branding and apparel launch package.

Run Weary long sleeve back print at a Suffer Well group run
Run Weary long sleeve back print at a Suffer Well group run
Suffer Well training jacket with printed back graphic
Every Mile A Testament campaign graphic with the Suffer Well mark
Suffer Well hoodies trackside at an athletics track
Suffer Well hoodies trackside at an athletics track
Reflective logo detail on the Suffer Well quarter zip
Reflective logo detail on the Suffer Well quarter zip
Suffer Well Endurance Co style guide cover with the interlocking mark over runners

Building a brand of your own?

Building a brand of your own?

Building a brand of your own?

Tell us what you’re building. We reply within 48 hours.

Get started

We build faith-based apparel your people actually want to wear.

STUDIO

Houston, TX

FOLLOW

@sundaycrtv