APPAREL CAPSULE
A full apparel capsule designed for Pine Cove’s summer camps.
CLIENT
Pine Cove
SERVICES
Apparel Design
YEAR
2026
The brief.
Pine Cove first came to us in 2025 for a single tee design. It went on to outsell every tee in their history and was restocked twice. For summer 2026 they came back wanting a full apparel capsule their campers across every camp would actually want to wear.
Our approach.
We designed a complete eight-piece capsule tailored to the different Pine Cove camps, building on the breakout success of that first tee. Real concepts, camp-specific identity, and apparel made to live all summer — not sit in a box.
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